Digitale Kommunikation trifft Analytics- Erkenntisse aus den Digital Communication Awards

Am Freitag, den 20. September, hatte ich die Ehre, Jurymitglied bei den Quadriga Digital Communication Awards zu sein. Das bedeutete, dass ich einen Tag mit anderen Menschen verbringen und die inspirierendsten digitalen Kommunikationsprojekte Europas hören konnte. Auf der After-Party baten mich einige Leute um Feedback und was sie beim nächsten Mal besser machen könnten. Hier Read more about Digitale Kommunikation trifft Analytics- Erkenntisse aus den Digital Communication Awards[…]

Data meets Communications – Insights from the Digital Communication Awards

On Friday September 20th, I had the honor of being a Jury member at Quadriga’s Digital Communication Awards. That meant I got to spend a day with other amazing people and listen to Europe’s most inspiring digital communications projects. At the after party some people asked me for feedback and what they could do better next Read more about Data meets Communications – Insights from the Digital Communication Awards[…]

Customer Segmentation: Rules-based vs. K-Means Clustering

Customer segmentation is a means by which you group customers into an identifiable category that you can use as a basis for analysis of a specific group of customers. Customer segmentation is useful for activities such as strategic planning, campaign planning & customer targeting, product analytics, planning customer communications, customer experience management, churn prediction, upselling, Read more about Customer Segmentation: Rules-based vs. K-Means Clustering[…]

Monetising your customer insights

The monetisation of customer relevancy through data-driven insights is essential for any successful marketing campaign in the digital economy. With the advent of social media, cloud computing, IoT and mobile applications, data sources and use cases for marketing and communications professionals are proliferating. Companies can collect data on customer preferences, attributes, actions and more to, Read more about Monetising your customer insights[…]

Topography of a social media listening project

Social media monitoring has received a huge amount of attention in the past year following the explosive popularity of social media platforms coupled with the high-profile predictions in the US presidential elections. I have worked with numerous clients who wanted to build social media listening capabilities. This is an overview of what a social media listening project Read more about Topography of a social media listening project[…]

Using Data to Accelerate Lead Generation

Turning customer relevancy into revenue Do you want to take your marketing to the next level by using data? Elizabeth Press founder of D3M Labs  shared her experience on how to boost your marketing effectiveness through data-driven insights with Betahaus Academy in advance of their joint workshop  Marketing with Data Workshop. Here are some of her thoughts!   Monetizing customer relevancy Read more about Using Data to Accelerate Lead Generation[…]