Customer Segmentation – Using Descriptive Analytics

What are descriptive analytics? Descriptive analytics are based on historical data and are used to describe performance of certain attributes over a given period of time.  Descriptive statistics are often based on simple math or statistical analysis, such as correlation. The most common medium of communicating descriptive statistics is through a dashboard. Why descriptive statistics Read more about Customer Segmentation – Using Descriptive Analytics[…]

Customer Segmentation – An introduction

Customer segmentation is a means by which you group customers into an identifiable category upon which you as a company can analyze for among other activities strategic planning, market campaigns and architecting customer experiences. Factors that could be used in customer segmentation include Firmographic could include # employees, industry, etc. Demographic could include age, marital Read more about Customer Segmentation – An introduction[…]