Kategorie: KPIs

Posted in Business, Data Leadership, Data strategy, Data-driven marketing, Immigration, Insights, KPIs, Product analytics, Strategy

Fall in love with the problem, not the data – an interview with Mor Eini

Mor Eini’s career started in the Israeli Defense Force in the Office of the Prime Minister and took her to the VC ecosystem in Berlin. Mor Eini from APX, which is an early stage investor, explains how she evaluates a startup’s use of data. Mor also talks about the Israeli and Berlin ecosystems. She also shares her insights as a B2B investor on how data is a tool to create, foster, accelerate innovation, but data is not the innovation.

Posted in Data-driven marketing, Deutsch, KPIs

Digitale Kommunikation trifft Analytics- Erkenntisse aus den Digital Communication Awards

Ich hatte die Ehre, Jurymitglied bei den Quadriga Digital Communication Awards zu sein.Auf der After-Party baten mich einige Leute um Feedback und was sie beim nächsten Mal besser machen könnten. Hier ist eine Liste von Tipps, die nützlich sind, wenn es darum geht, die Wirkung Ihres Projekts zu vermitteln – und an jeden, der Key Performance Indicators (KPIs) verwendet, um den Wert Ihrer Arbeit zu kommunizieren.

Posted in Data-driven marketing, KPIs

Data meets Communications – takeaways from the Digital Communication Awards

At the after party some people asked me for feedback and what they could do better next time. Here is a list of tips that are useful when pitching the impact of your project, as well as to anybody using key performance indicators (KPIs) to communicate the value of your work.