Digitale Kommunikation trifft Analytics- Erkenntisse aus den Digital Communication Awards

Am Freitag, den 20. September, hatte ich die Ehre, Jurymitglied bei den Quadriga Digital Communication Awards zu sein. Das bedeutete, dass ich einen Tag mit anderen Menschen verbringen und die inspirierendsten digitalen Kommunikationsprojekte Europas hören konnte. Auf der After-Party baten mich einige Leute um Feedback und was sie beim nächsten Mal besser machen könnten. Hier Read more about Digitale Kommunikation trifft Analytics- Erkenntisse aus den Digital Communication Awards[…]

Data meets Communications – Insights from the Digital Communication Awards

On Friday September 20th, I had the honor of being a Jury member at Quadriga’s Digital Communication Awards. That meant I got to spend a day with other amazing people and listen to Europe’s most inspiring digital communications projects. At the after party some people asked me for feedback and what they could do better next Read more about Data meets Communications – Insights from the Digital Communication Awards[…]

Customer Segmentation: Rules-based vs. K-Means Clustering

Customer segmentation is a means by which you group customers into an identifiable category that you can use as a basis for analysis of a specific group of customers. Customer segmentation is useful for activities such as strategic planning, campaign planning & customer targeting, product analytics, planning customer communications, customer experience management, churn prediction, upselling, Read more about Customer Segmentation: Rules-based vs. K-Means Clustering[…]