Monetising your customer insights

The monetisation of customer relevancy through data-driven insights is essential for any successful marketing campaign in the digital economy. With the advent of social media, cloud computing, IoT and mobile applications, data sources and use cases for marketing and communications professionals are proliferating. Companies can collect data on customer preferences, attributes, actions and more to, Read more about Monetising your customer insights[…]

Seizing opportunities with Data-as-a-Service products

2017 was a year of opportunity for data-as-a-service (DaaS) products. Business intelligence has moved from the back office to the c-suite in many organizations and is now seen as a strategic must-have. Despite the euphoria around big data and business intelligence, many organizations face enormous challenges implementing analytics technologies and processes.  Read Elizabeth Press from Read more about Seizing opportunities with Data-as-a-Service products[…]