Topography of a social media listening project

Social media monitoring has received a huge amount of attention in the past year following the explosive popularity of social media platforms coupled with the high-profile predictions in the US presidential elections. I have worked with numerous clients who wanted to build social media listening capabilities. This is an overview of what a social media listening project Read more about Topography of a social media listening project[…]

Using Data to Accelerate Lead Generation

Turning customer relevancy into revenue Do you want to take your marketing to the next level by using data? Elizabeth Press founder of D3M Labs  shared her experience on how to boost your marketing effectiveness through data-driven insights with Betahaus Academy in advance of their joint workshop  Marketing with Data Workshop. Here are some of her thoughts!   Monetizing customer relevancy Read more about Using Data to Accelerate Lead Generation[…]