Eine Geschichte aus zwei Städten

Seitdem ich D3M Labs gegründet habe, habe ich zahlreiche Vorträge zum Thema Anwendungsfälle von Big Data und Entscheidungsfindung in Berlin und New York gehalten und auch Fragen von interessierten Zuhörern beantwortet. Obwohl ich häufig dieselben Folien in die jeweilige Sprache übersetzt benutzt habe, bekomme ich ganz andere Fragen gestellt. Die Fragen sind wirklich von Land Read more about Eine Geschichte aus zwei Städten[…]

Topography of a social media listening project

Social media monitoring has received a huge amount of attention in the past year following the explosive popularity of social media platforms coupled with the high-profile predictions in the US presidential elections. I have worked with numerous clients who wanted to build social media listening capabilities. This is an overview of what a social media listening project Read more about Topography of a social media listening project[…]

Using Data to Accelerate Lead Generation

Turning customer relevancy into revenue Do you want to take your marketing to the next level by using data? Elizabeth Press founder of D3M Labs  shared her experience on how to boost your marketing effectiveness through data-driven insights with Betahaus Academy in advance of their joint workshop  Marketing with Data Workshop. Here are some of her thoughts!   Monetizing customer relevancy Read more about Using Data to Accelerate Lead Generation[…]

Turning Big Data disillusionment into an opportunity for Data-as-a-Service Products

Following the hype, many organizations are frustrated at the lack of ROI and strategic value they are getting from their big data implementations. Read this blog Elizabeth Press published on Dataconomy for how disillusionment with big data is an opportunity for service providers.  

Creating your Data-as-a-Service customer

Data-as-a-Service can be described as a platform that enables an end user insight on demand. Given lack of resources and the rare combination of skillset necessary for an organization to create insight on demand and self-service advanced analytics, demand for data-as-a-service products is proliferating. Read this blog authored by Elizabeth Press on Dataconomy to find Read more about Creating your Data-as-a-Service customer[…]

A more confident European Venture Market

This summer I was  invited to attend the European Venture Market in Berlin.  My major takeaways from the event: Confidence in the European venture market seems to be growing, although many participants still cite best practices from the US. Virtual reality has progressed towards industry-ready use cases in consumer research and smart factories. The Blockchain Read more about A more confident European Venture Market[…]

Global reach for small business

How local is your business? Really? Many of us experience places through local businesses.  I gave a talk with the Westport-Weston Chamber of Commerce about how local businesses can benefit from the global reach they already have. Social media is an enabler Local businesses can have a global customer base, an expansive social media presence Read more about Global reach for small business[…]

5 reasons for adopting data-driven management

Elizabeth Press‘ goal is to teach you how to transform data into insights that will help you run your business, make decisions and manage your team. Here’s her tips for you: 1.Data-driven management improves your “soft skills”: A data-driven approach to solving problems and leading discourse enhances the tenor of your communication and teamwork, in addition to improving hard performance metrics Read more about 5 reasons for adopting data-driven management[…]

Creativity and intuition in a data-driven world

Can entrepreneurs use their creativity and intuition to craft innovative strategies and paradigm-changing products while still making data-driven decisions? The answer is absolutely. Will data-driven management block creativity? True value does not come from the data itself, but having the knowledge to turn that data into a sustainable and profitable business transformation. The value of Read more about Creativity and intuition in a data-driven world[…]